I am a marketing communications professional with a track record in the technology and consumer electronics markets. My main areas of expertise include developing and maintaining relationships with technology media and analysts; acting as a technology spokesperson and evangelist; developing marketing messages and delivering them through technology demonstrations and written materials; driving co-marketing opportunities with partners and customers; and managing day-to-day social media programs in close alignment with marketing campaigns.

My technical background includes a MSc. in computer graphics at the Sant’Anna School of Advanced Studies in Pisa and a brief stint as a CPU engineer.

When not planted firmly in front of my laptop, I can be found hitting the basketball court, singing along at a rock n’ roll concert, enjoying art cinema or reading my favorite American authors.

Employment history

Technology communications manager at Ocado Technology (part of the Ocado Group) (Hatfield, United Kingdom)

August 2016 – present

Responsibilities: Assist in the development of creative campaigns ensuring Ocado Technology stays in the news and is positioned as a thought leader on key industry trends and issues; support communications on Code for Life; assist in running a smooth and efficient press office function, ensuring a constant stream of positive coverage; ensure campaigns run on time, on budget and deliver against all business objectives; management of PR budgets, negotiating where possible to deliver the best ROI; provide advice and support to colleagues across Ocado Technology with regards to content and messaging for outward facing communications including press releases, interviews, conferences, blogs etc.; work with our international offices to create press releases and other marketing materials to promote the brand at a local level; manage the Content and Social Media Lead; managing the Ocado Technology brand providing advice on use as documented in the guidelines; working in collaboration with the in-house creative team, brief in campaigns to promote external/internal events, website, digital and print content, merchandise and other materials as required; work with key stakeholders across the business including: the wider PR stream, Brand, IR, Finance, CSR, HR, Ocado Non-Executive Board.

Senior marketing communications manager at Imagination Technologies (Kings Langley, United Kingdom)

May 2012 – August 2016

Responsibilities: Developing and maintaining relationships with technology media and analysts; acting as a technology spokesperson; developing marketing messages and delivering them through technology demonstrations and written materials (press releases, blog articles, whitepapers, etc.); driving co-marketing opportunities with partners and customers; cultivating and educating ambassadors for Imagination among the maker and open source communities; managing day-to-day social media programs that positively position Imagination’s technologies in close alignment with marketing campaigns.

CPU engineer at ARM (Cambridge, United Kingdom)

November 2010 – April 2012

Responsibilities: Various engineering tasks related to the design of Cortex-A and Cortex-M CPUs for mobile and embedded devices.

Internship at FotoNation (Brasov, Romania)

December 2008 – June 2010

Internship at Siemens (Brasov, Romania)

July 2006 – November 2008

Education

MSc. in Virtual Environments for Industrial Applications at Sant’Anna School of Advanced Studies (Pisa, Italy)

October 2009 – July 2010

BSc. in Electrical Engineering and Computer Hardware at Universitatea Transilvania din Brasov (Brasov, Romania)

October 2004 – July 2009

Articles

Interviews