I am a marketing communications professional with a track record in the technology, retail and consumer electronics markets. Throughout my career, I’ve had the pleasure to work with world-class engineering teams and develop PR and communications campaigns that have built the engineering brand of those teams across many domain specialties: semiconductors, consumer electronics, robotics, machine learning, infrastructure software/systems, cloud computing, mobile development, developer tools, and more.

I’ve also had the experience of working with global teams, specifically in the area of engineering and technology communications. My strengths include a solid understanding of the press landscape, the ability to find great stories deep in the technology stack, and a willingness and positive energy to deliver the nuts and bolts.

My technical background includes a MSc. in computer graphics at the Sant’Anna School of Advanced Studies in Pisa and a brief stint as a CPU engineer.

When not planted firmly in front of my laptop, I can be found hitting the basketball court, singing along at a rock n’ roll concert, enjoying art cinema or reading my favorite American authors.

Employment history

EMEA communications manager, Engineering at Facebook (London, United Kingdom)

August 2018 – present

Responsibilities: Partner closely with senior technical leadership at the company and the Global Engineering Communications Team to define the engineering brand in EMEA and develop a communications strategy in support; develop strong internal relationships to discover examples and innovations to support storytelling; develop and draft communications materials including blog posts, press plans, reactive statements, and briefing materials, and work with cross-functional teams and outside vendors to create video content; manage digital channels; review external presentation materials on behalf of engineering teams and spokespeople; collaborate with the regional communication teams to drive proactive media programs that showcase Facebook’s leadership in engineering and research, with a focus on the London engineering office; work closely with the regional communication teams to drive positive coverage in technical, business, local and national media; prepare and train spokespeople, and staff press briefings and speaking events

 

Head of technology PR and communications at Ocado Technology (part of the Ocado Group) (Hatfield, United Kingdom)

August 2016 – August 2018

Responsibilities: Assist in the development of creative campaigns ensuring Ocado Technology stays in the news and is positioned as a thought leader on key industry trends and issues; support communications on Code for Life; assist in running a smooth and efficient press office function, ensuring a constant stream of positive coverage; ensure campaigns run on time, on budget and deliver against all business objectives; management of PR budgets, negotiating where possible to deliver the best ROI; provide advice and support to colleagues across Ocado Technology with regards to content and messaging for outward facing communications including press releases, interviews, conferences, blogs etc.; work with our international offices to create press releases and other marketing materials to promote the brand at a local level; manage the Content and Social Media Lead; managing the Ocado Technology brand providing advice on use as documented in the guidelines; working in collaboration with the in-house creative team, brief in campaigns to promote external/internal events, website, digital and print content, merchandise and other materials as required; work with key stakeholders across the business including: the wider PR stream, Brand, IR, Finance, CSR, HR, Ocado Non-Executive Board.

Senior marketing communications manager at Imagination Technologies (Kings Langley, United Kingdom)

May 2012 – August 2016

Responsibilities: Developing and maintaining relationships with technology media and analysts; acting as a technology spokesperson; developing marketing messages and delivering them through technology demonstrations and written materials (press releases, blog articles, whitepapers, etc.); driving co-marketing opportunities with partners and customers; cultivating and educating ambassadors for Imagination among the maker and open source communities; managing day-to-day social media programs that positively position Imagination’s technologies in close alignment with marketing campaigns.

CPU engineer at ARM (Cambridge, United Kingdom)

November 2010 – April 2012

Responsibilities: Various engineering tasks related to the design of Cortex-A and Cortex-M CPUs for mobile and embedded devices.

Internship at FotoNation (Brasov, Romania)

December 2008 – June 2010

Internship at Siemens (Brasov, Romania)

July 2006 – November 2008

Education

MSc. in Virtual Environments for Industrial Applications at Sant’Anna School of Advanced Studies (Pisa, Italy)

October 2009 – July 2010

BSc. in Electrical Engineering and Computer Hardware at Universitatea Transilvania din Brasov (Brasov, Romania)

October 2004 – July 2009

Articles

Interviews