Every industry has its fair share of viral trends or buzzwords. When it comes to written communication, there is at least one which desperately needs to go away: the art of overstated comparisons. Every so often, a company will emerge making an aggressive push to promote a new product or business model as market-leading or, […]
After the fall of Napoleon in 1815, Germany was divided into a loose union of 39 kingdoms ruled by monarchs who often had conflicting interests. Disillusioned with the state of affairs and inspired by the revolutionary wave sweeping through Europe, August Heinrich Hoffmann penned his most famous poem, Das Lied der Deutschen, which represented a […]
Four years ago Imagination Technologies was looking for a motivated and creative PR executive to join its fast-growing marketing communications team. After successfully interviewing for the position, I was given the fantastic opportunity to craft a fresh and bold strategy for the company’s digital channels of communication.