in General

Going viral.

Last week marked one of my proudest achievements since I’ve started my career in marketing communications.

One of the many facets of my current role involves managing the social media strategy for Imagination Technologies. This includes supervising the corporate blog and our activity on Twitter, Facebook, Google+, YouTube, reddit, and other similar channels.

I am very excited to declare that 2015 has been a fantastic year for Imagination on social media; the company has been ranked no. 4 overall for user engagement across the entire semiconductor industry:

Social media - semiconductor electronics industry - 2015

This comprehensive report comes from Publitek, a B2B content marketing and PR agency for the electronics industry. Here is a segment from the study that briefly explains how the average scores have been calculated:

Previous reports used a combination of best practice scores multiplied by network reach (the number of likes or followers etc.) for each social channel, but this skewed results towards larger companies with broader portfolios that also spanned consumer markets.

The new scoring system rewards quality over quantity. As the respected marketing speaker and author Jay Baer puts it: The end goal is action, not eyeballs.

The resultant number gives us the channel score and determines the ranking for each semiconductor company in that table. An average of ranking in each channel is then taken to calculate positions in the final table.

You can find the full report here.