I am a marketing communications professional with a track record in the technology, retail and consumer electronics markets. Throughout my career, I’ve had the pleasure to work with world-class engineering teams and develop PR and communications campaigns that have built the technology brand of those teams across many domain specialties: semiconductors, consumer electronics, robotics, machine learning, infrastructure software/systems, cloud computing, mobile development, developer tools, and more.

My strengths include a solid understanding of the press landscape, the ability to find great stories deep in the technology stack, and a willingness and positive energy to deliver the nuts and bolts.

My technical background includes an MSc. in VR and computer graphics at the Sant’Anna School of Advanced Studies in Pisa and a brief stint as a CPU engineer.

When not planted firmly in front of my laptop, I can be found hitting the basketball court, singing along at a rock n’ roll concert, enjoying art cinema or reading my favorite American authors.

Employment history

Technology communications manager, EMEA at Facebook (London, United Kingdom)

August 2018 – present

Responsibilities: Partner closely with senior technical and product leadership at the company and the global Technology and Product Communications teams to develop and deliver communications initiatives in the EMEA region, covering areas such as AI, blockchain and digital payments, remote presence, commerce, sustainability, connectivity or engineering; define the engineering and technology brand for the EMEA tech offices and develop a communications strategy in support; represent the EMEA communications team at large scale events such as F8, Web Summit, MWC, and the TIP Summit; develop strong internal relationships to discover examples and innovations to support storytelling; develop and draft communications materials including blog posts, press plans, reactive statements, and briefing materials, and work with cross-functional teams and outside vendors to create video content; manage digital channels; review external presentation materials on behalf of engineering teams and spokespeople; collaborate with the regional communication teams to drive proactive media programs that showcase Facebook’s leadership in engineering and research, with a focus on the London and Tel Aviv engineering offices; work closely with the regional communication teams to drive positive coverage in technical, business, local and national media; prepare and train spokespeople, and staff press briefings and speaking events; coordinate and support communications efforts when outages occur.

Head of technology PR and communications at Ocado Technology (part of the Ocado Group) (Hatfield, United Kingdom)

August 2016 – August 2018

Responsibilities: Assist in the development of creative campaigns ensuring Ocado Technology stays in the news and is positioned as a thought leader on key industry trends and issues; support communications on Code for Life; assist in running a smooth and efficient press office function, ensuring a constant stream of positive coverage; ensure campaigns run on time, on budget and deliver against all business objectives; management of PR budgets, negotiating where possible to deliver the best ROI; provide advice and support to colleagues across Ocado Technology with regards to content and messaging for outward facing communications including press releases, interviews, conferences, blogs etc.; work with our international offices to create press releases and other marketing materials to promote the brand at a local level; manage the Content and Social Media Lead; managing the Ocado Technology brand providing advice on use as documented in the guidelines; working in collaboration with the in-house creative team, brief in campaigns to promote external/internal events, website, digital and print content, merchandise and other materials as required; work with key stakeholders across the business including: the wider PR stream, Brand, IR, Finance, CSR, HR, Ocado Non-Executive Board.

Senior marketing communications manager at Imagination Technologies (Kings Langley, United Kingdom)

May 2012 – August 2016

Responsibilities: Developing and maintaining relationships with technology media and analysts; acting as a technology spokesperson; developing marketing messages and delivering them through technology demonstrations and written materials (press releases, blog articles, whitepapers, etc.); driving co-marketing opportunities with partners and customers; cultivating and educating ambassadors for Imagination among the maker and open source communities; managing day-to-day social media programs that positively position Imagination’s technologies in close alignment with marketing campaigns.

CPU engineer at ARM (Cambridge, United Kingdom)

November 2010 – April 2012

Responsibilities: Various engineering tasks related to the design of Cortex-A and Cortex-M CPUs for mobile and embedded devices.

Internship at FotoNation (Brasov, Romania)

December 2008 – June 2010

Internship at Siemens (Brasov, Romania)

July 2006 – November 2008

Education

MSc. in Virtual Environments for Industrial Applications at Sant’Anna School of Advanced Studies (Pisa, Italy)

October 2009 – July 2010

BSc. in Electrical Engineering and Computer Hardware at Universitatea Transilvania din Brasov (Brasov, Romania)

October 2004 – July 2009

Articles

Interviews