Alexandru-Cosmin Voica
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Location: Redbourn, Hertfordshire, England
A bit about me
I am a marketing communications professional with a track record in the technology, retail, social media, interactive entertainment, and consumer electronics markets.
Throughout my career, I have worked with world-class teams and founders to develop communications campaigns across many domain specialties: semiconductors, consumer electronics, robotics, machine learning, infrastructure software and systems, cloud computing, mobile development, developer tools, and more.
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My strengths include a solid understanding of the media landscape, a bias for action, the ability to find great stories deep in the technology stack, and a willingness and positive energy to deliver the nuts and bolts.
Work experience
December 2023 - present
Head of corporate affairs and policy
Synthesia
October 2022 - November 2023
Director of corporate communications
NetEase
August 2018 - October 2021
Head of innovation communications
Meta
August 2016 - August 2018
Head of technology communications
Ocado
May 2021 - August 2016
Senior manager of marketing communications
Imagination Technologies
November 2010 - April 2021
CPU engineer
Arm
Reporting directly to the CEO and co-founder, craft and implement communications strategies that effectively articulate Synthesia’s leadership in generative AI; work closely with internal thought leaders and external partners to bring the company's story to life across earned media and public policy engagements; own and execute Synthesia’s communication strategy across earned channels, including media relations, public policy and key events; develop and drive a communications plan to advance Synthesia’s narrative, with a strong focus on the business value we drive for the enterprise and R&D roadmap; craft and execute an engaging thought leadership program across earned and owned channels; manage crises and issues strategically, ensuring the company’s reputation remains untarnished; collaborate with the marketing department to synchronize marketing campaigns with PR and communications activities; act as the primary advisor to the senior leadership team on communications and public relations and policy matters.
Increase brand awareness of NetEase in Europe and North America; advise on and execute corporate branding strategies and positioning, and contribute to a compelling storytelling of who NetEase is and why it is different; develop and execute ROI-driven PR campaigns to build up NetEase's corporate image and increase visibility among global and local communities; generate impactful news releases and other media materials on deadline, and create press kits and other PR and branding materials, as necessary; create and maintain relationships and impact among local media, especially mainstream/national and business media; draft and review global social media strategies and content; communicate NetEase's ESG-related activities with its target audiences of investors, ESG rating agencies and local communities; support other functions of the Global Communications team, as needed.
Partner closely with senior technical and product leadership at the company and the global Technology and Product Communications teams to develop and deliver communications initiatives in the EMEA region, covering areas such as the metaverse, AI, open source, connectivity or engineering; define the engineering and technology brand for the EMEA tech offices and develop a communications strategy in support; represent the EMEA communications team at large scale events such as Connect, Inside the Lab, Viva Technology, Web Summit, MWC, and the TIP Summit; develop strong internal relationships to discover examples and innovations to support storytelling; develop and draft communications materials including blog posts, press plans, reactive statements, and briefing materials, and work with cross-functional teams and outside vendors to create video content; manage digital channels; review external presentation materials on behalf of engineering teams and spokespeople; collaborate with the regional communication teams to drive proactive media programs that showcase Meta’s leadership in engineering and research, with a focus on the London and Tel Aviv engineering offices; work closely with the regional communication teams to drive positive coverage in technical, business, local and national media; prepare and train spokespeople, and staff press briefings and speaking events; coordinate and support communications efforts when outages occur.
Assist in the development of creative campaigns ensuring Ocado Technology stays in the news and is positioned as a thought leader on key industry trends and issues; support communications on Code for Life; assist in running a smooth and efficient press office function, ensuring a constant stream of positive coverage; ensure campaigns run on time, on budget and deliver against all business objectives; management of PR budgets, negotiating where possible to deliver the best ROI; provide advice and support to colleagues across Ocado Technology with regards to content and messaging for outward facing communications including press releases, interviews, conferences, blogs etc.; work with Ocado international offices to create press releases and other marketing materials to promote the brand at a local level; manage the Content and Social Media Lead; managing the Ocado Technology brand providing advice on use as documented in the guidelines; working in collaboration with the in-house creative team, brief in campaigns to promote external/internal events, website, digital and print content, merchandise and other materials as required; work with key stakeholders across the business including: the wider PR stream, Brand, IR, Finance, CSR, HR, Ocado Non-Executive Board.
Delivery of worldwide PR to a technical audience, demonstration of exciting new technologies and development of marketing messages, manage social media and PR campaigns, plan and write press communication materials including releases, in-depth articles and blog posts, face to face liaison with key journalists and analysts at shows & events, conference call liaison with key journalists and analysts, co-marketing opportunities with partners and customers; establish and promote brand ambassadors for Imagination Technologies and its products among the maker community and other developer-focused audiences; manage the launch of the Creator IoT development kits through a Kickstarter campaign.
Formal validation on key blocks, functional verification and RTL code improvement of various blocks, top-level testing (directed and random testing using C/C++ on Specman e testbenches), device validation tests for different features and architecture validation testing
Education
October 2009 - July 2020
MSc., Virtual environments for industrial applications
Sant'Anna School of Advanced Studies
October 2004 - July 2009
Dipl. Ing., Electrical engineering and computer hardware
Transilvania University of Brasov
Fundamentals of virtual reality technologies, software architectures for VR, perception and design of experiments, fundamentals of human machine interfaces, haptics and haptic rendering, industrial applications (medical, automotive, simulation), 3D and particle based modelling/collision detection.
Microprocessors and computer architecture, interfaces and peripherals, telecommunications fundamentals and systems, software engineering, integrated circuit design
Other roles
June 2023 - present
Director and founder
Black Knight Ventures
October 2004 - July 2009
Consultant
Mohamed bin Zayed University of Artificial Intelligence (MBZUAI)
November 2018 - March 2021
School governor
Sauncey Wood Primary School
A social-first content agency focused on emerging technologies. We're on a mission to educate people about artificial intelligence and its impact on society by creating content designed for social media.
Support the Provost's office to develop and share the story of MBZUAI’s research impact, reaching audiences around the world through targeted campaigns. Provide expert advice and advocate for best practices in research communications as a nascent area at MBZUAI, including growth and development of the section and regular engagement at faculty meetings about press engagement and timing.
Co-opted governor at Sauncey Wood primary school in Harpenden, UK supporting the school's marketing pillar.